The Importance of Momentum
The hardest part of starting any new project is starting. It could be any project, from losing weight to starting a business. At first you get an idea. As that idea bounces around your head, you feel a need to act on it. As you are prepping ways to accomplish this idea, a few months later, it hits you: you haven’t even started yet.
The longer you let that idea bounce around in your head, the more likely you are to catch one of the five deadly mindsets Derek Magill, director of marketing at Praxis, blogged about yesterday. But what if you’re still struggling to start and aren’t plagued by one of the deadly mindsets? You have failed to create momentum.
Momentum is the key ingredient you need to create. But it’s counterintuitive. In order to create momentum you first need to create.
What’s that saying about the good things in life don’t come easy? Did they ever realize the process was more rewarding than the end result?
Why? The process is filled with momentum.
Have you ever watched a football game? Your team has a big lead, everything is going their way, it seems like they can’t mess up. They score possession after possession. Then suddenly, it’s third down and they’re short by a few yards, or they throw an interception. Then the momentum shifts to the other team.
Now they are the ones who can do no wrong. The game ends, and the 20-some lead you had has vanished, and your team has lost. I’m a big Steelers fan, so I see this happening quite often, on either side.
Momentum is what makes Ben Roethlisberger a top 3 quarterback at times, and conversely, what makes him look like a seasoned second stringer other times.
Creating momentum in your own life isn’t nearly as difficult as it is on the football field. You don’t have the most athletic selection of mankind competing for momentum in a fixed pie scenario, constrained by four quarters in your own life. No, you only have to compete against yourself.
How I Create Momentum
In March, I was in the second month of the Praxis bootcamp. My goal? Write every single day. I’m two days into April, and I have two blog posts to show for it. Momentum begets more momentum.
Even when you lack motivation, you can still create momentum with other productive, but humdrum activities.
In April, this is one of my areas of focus.
I’ve been reading The Boron Letters by Gary Halbert. The first half of the book has Gary teaching his son Bond (also referred to as: Bondo, Bondo-dog, Bondy) life lessons and copywriting tricks, through letters while locked in prison.
The letters are humorous and light, while being packed with knowledge. In his first letter, Gary informally coins the term “road work”. Road work is walking, jogging, or running for one hour a day, as soon as you get up in the morning.
This is the best way to start any morning, according to Gary. It gets you active, both physically and mentally.
In other words, it creates momentum.
This is one of my daily goals for the month of April. I’ve given myself some slack. My “road work” will consist of a half hour to an hour a day of walking, jogging, or running.
It’s a great way to listen to podcasts (at 2x speed of course) too.
That’s one of the ways I plan to create momentum this month. So far, it’s working.
What’s one of the ways you plan to actively create momentum in your own life? Try making it a goal for this month, and let me know how much better you feel in May.